![]() However, the rapper experienced racist backlash to his track from the country music community. The single’s success led to Lil Nas X signing a deal with Columbia Records in early 2019. The song also debuted at number 19 on the Hot Country Songs chart and number 36 on the Hot R&B/Hip-Hop Songs chart. The track debuted at number 83 on the Billboard Hot 100 chart, peaking at number one. Millions of TikTokers posted videos of them dressed as cowboys and cowgirls, using #Yeehaw to spread the video to users online. Lil Nas X saw his track go viral on TikTok, thanks to the #Yeehaw Challenge meme on the platform. The rapper estimates he created around 100 mems to promote the track online. #Lil nas x seriesHe created a series of memes that he pushed through his social media accounts using the tactics he learned in his attempt to become an influencer. Lil Nas X took to the internet to promote the track. It took him less than an hour to record the song, and he had no idea of the track’s future success. He recorded the track in a studio in Atlanta, spending $20 for the time in the booth. He purchased the beat online from a Dutch producer, ‘YoungKio,’ taking samples from ’34 Ghosts IV’ by the industrial rock group Nine Inch Nails. The rapper recounts that the song cost him $50 to make. The rapper saw his breakthrough moment come after dropping the track ‘Old Town Road’ in December 2018. However, his first big hit was removed from SoundCloud for a copyright violation. Lil Nas X released his first mixtape ‘Nasarati’ on SoundCloud on July 24, 2018. ![]() He started writing tracks and recording in 2018, taking up the moniker of ‘Lil Nas X’ as a tribute to his favorite rapper, ‘Nas.’ Lil Nas X However, Montero lost his following and accounts after Twitter suspended them for violating its spam policies.Īfter failing at his goal of becoming a social media influencer, Montero turned his attention to a career in music. ![]() Montero found that using the ‘Tweetdeck’ dashboard app made it easy for him to make his posts go viral. He experienced good success with his Nicki Minaj fan account, named ‘NasMaraj.’ He also succeeded in publishing short videos on Vine before moving to Instagram after the collapse of the now defunct social media platform.Īccording to New York Magazine, Montero started creating fan accounts for rappers in an attempt to leverage their popularity on social media. In an interview with Rolling Stone magazine, Montero states that he found Twitter the easiest platform to go viral. He started his venture into the public space by publishing short comedy videos on Facebook but failed to create a following. The youth started to concentrate on building his career as an influencer on social media. Lil Nas Xįrom 2015 to 2017, Montero admitted he tried avoiding activities outside class. While building his reputation, the rapper found work as a waiter to support himself. However, he dropped out after the first semester to chase a career in music. Montero attended the University of West Georgia after graduating high school in 2017. However, by the time he turned 17, he realized he was gay and came out to his close family and friends. During his early teens, the soon-to-be rap superstar admitted he had problems admitting to his homosexual tendencies. The rapper admits that he spent much of his early teens holed up in his room on the internet, avoiding social contact with others. ![]() By sending him to his father, his mother hoped the child would avoid a life of gang violence and crime.Īs a teen, Montero developed a passion for memes. According to his mother, the move was to keep him from falling in with the wrong crowd. Montero moved from his mother’s care to his father’s house in Austell, Georgia, when he was nine. The youth grew up in a neighborhood outside Atlanta, with his parents divorcing when he was six years old. Lil Nas Xīorn on April 9, 1999, in Lithia Springs, Georgia, Montero Lamar Hill is the son of Robert Stafford and Shawnita Hathaway. Let’s take a deep dive into the history and success story behind Lil Nas X. The rapper has no relationship with the youth, regardless of him publishing music in the same niche. While some think he’s the son of the legendary rapper ‘Nas,’ this isn’t the case. He earned himself a spot on Forbes’s ’30 Under 30′ and continues to climb the ladder of success in the hip hop industry. After one of the most successful industry debuts in history, Lil Nas X went on to win Grammy Awards and amass a huge fortune. ![]()
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