Abstrak Penelitian mengenai efek pesan persuasi pada perilaku ramah lingkungan memfokuskan kepada penggunaan tipe pesan argumentasi dalam mengubah perilaku seseorang. This research contributes to literacy of the community of reducing the use of a plastic bag to improve environmentally friendly behavior. This effect appears due to the historical transportation process. The result suggests that healthrisk framing messages were more likely increase proenvironmental behaviors in use reduction of plastic bags compares to environmentalrisk framing messages. experimental method by giving manipulation in reading the material form and fill three instruments for 167 respondents. The purpose of this research is to testing whether persuasion narration on type message, based on the risk in mediation by drifting, can reduce the use of plastic bag. Studies on the effect of persuasion message in a proenvironmental behavior context have been focused on the utilization of argumentative massage type to ensure changes in individual's behavior.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |